Advisor Answers: Cristina Addesa

At Zemcar, we have an amazing Board of Advisors with backgrounds that span children’s health, security, technology, and business. Transparency, safety, and security are our mission and, with that in mind, we thought it was important that you get a chance to know a little bit more about our team driving that mission. This week’s interview is with Cristina Addesa.

Cristina has spent the past 20 years in brand and product marketing for new-to-the-world technologies and brands like Keurig and iRobot.  Her passion is to truly understand the people who are experiencing her brands and make sure that every interaction they have is delightful.

What attracted you to Zemcar?

First and foremost, I see with my friends and family that this is a big problem that needs to be solved.  Secondly, I met the team and knew that they were the right people to develop something that could truly solve the problem because of the combination of expertise in building technology and overall safety.

What about your experience do you think will bring the most value to Zemcar?

I’ve spent my career taking complex technology and products that have never existed and make sure they are easy to understand and use.  Hopefully, I can help the team continue to keep the consumer front of mind while we are acquiring drivers and riders and improving the service and app.

Besides Zemcar, what’s a “must have app” that you can’t live without?

I’m a bit obsessed with AccuWeather.  It’s a must-have here in New England but I also check it when I’m traveling so I know what to pack.  In my house, we’re also crazy about music apps like Sonos, Spotify, and Pandora. 

Are you a parent?

I am!  I have 2 daughters, 5 and 3 years old.

Do you think technology has made parenting today easier or more difficult?

Both.  Technology can help us in so many ways as parents.  However, I think it adds to the things we need to show diligence around in terms of keeping our children safe.

Funniest Parenting Moment?

Every day my girls make me laugh with the things that come out of their mouths.  Yesterday I was playing with my 3-year-old on a slide and she wanted me to stand in a certain spot.  When she checked to make sure I was where she wanted me she told me “Mom, you are messing this up.” And I thought to myself “More than you know!”

One piece of advice to parents?

I shy away on giving parenting advice since I feel like I’m making this up as I go along!  What I would say is that I don’t know anyone who isn’t time-crunched.  We all take on so much.  So, where possible, try out new technology that will save you time and check things off your list. In my career, I’ve heard so many times “I wish I had bought this product years ago – I don’t know what I’d do without it!”


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